Wednesday, September 23, 2015

Here's a York Peppermint Pattie commercial inspired by 'Requiem for a Dream' (really!)

Quick! Is this shot from a candy commercial, a harrowing depiction of drug use, or both?

File this under "too bizarre to be real, yet too random to be made-up." York Peppermint Pattie, a product of the candy kingpins at Hershey, has an ad called "Environmental Connection" which seems uncomfortably close to the famous, much-parodied "getting high" montage from Requiem for a Dream, Darren Aronofsky's bleak 2000 film about drug addiction. Judge for yourself, though. Don't let me unduly influence you.

Here's the ad:



And here's the corresponding scene from Requiem for a Dream:



It's not just me, right? This is totally intentional, right? The quick cuts, the gasping for breath, the close up of a dilating pupil. It's all taken directly from Requiem for a Dream. The message isn't really even all that subtle: "Look, fatty, we know that chocolate is your heroin. Don't try to pretend that you have free will. You're our junkie slave, and you know it! Now have another York Peppermint Goddamned Pattie!"

Shocking.

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