Wednesday, September 23, 2015

Here's a York Peppermint Pattie commercial inspired by 'Requiem for a Dream' (really!)

Quick! Is this shot from a candy commercial, a harrowing depiction of drug use, or both?

File this under "too bizarre to be real, yet too random to be made-up." York Peppermint Pattie, a product of the candy kingpins at Hershey, has an ad called "Environmental Connection" which seems uncomfortably close to the famous, much-parodied "getting high" montage from Requiem for a Dream, Darren Aronofsky's bleak 2000 film about drug addiction. Judge for yourself, though. Don't let me unduly influence you.

Here's the ad:

And here's the corresponding scene from Requiem for a Dream:

It's not just me, right? This is totally intentional, right? The quick cuts, the gasping for breath, the close up of a dilating pupil. It's all taken directly from Requiem for a Dream. The message isn't really even all that subtle: "Look, fatty, we know that chocolate is your heroin. Don't try to pretend that you have free will. You're our junkie slave, and you know it! Now have another York Peppermint Goddamned Pattie!"


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