Friday, September 25, 2015

And now here's the building from 'Blade Runner' in a damned Twix commercial

The unmistakable Bradbury Building in a commercial for Twix.

This has been a weird week for me and candy commercials with ties to cult cinema. On Wednesday, I told you about a York Peppermint Pattie ad obviously modeled on Requiem for a Dream, and now I'm writing about a Twix ad filmed at one of the most prominent locations from Blade Runner. What can I say? The Internet keeps making me sit through pop-up ads for candy, and this is the result. Specifically, a 2014 spot for Twix called "Factory Tour" was filmed at the historic Bradbury Building in downtown Los Angeles. If you've seen Los Angeles Plays Itself, you already know all about this place, but even if you haven't, you've likely seen it in a movie or TV show. Completed in 1893 and designed by Sumner Hunt and George Wyman, the Bradbury is the oldest architectural landmark in L.A. It has been a popular filming location for decades due to its distinctive look: plenty of oak, wrought-iron railings, geometric staircases, and a giant skylight. Though Ridley Scott used the hell out of it in Blade Runner, the Bradbury has stood in for any number of buildings in TV and film over the decades, giving off a vibe which is simultaneously elegant and seedy. And that's just how it looks in the otherwise-lighthearted Twix commercial, where it's supposed to be a candy factory. Note how the oppressive and foreboding atmosphere of the building completely dominates the 30-second commercial. The actors seem to know that they're in the belly of a pitiless and insatiable beast. Doesn't that just make you want to run out and buy some Twix bars?

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